Stuart Weitzman Celebrates Pride Month 

Objective

Create a unique mailer kit to be gifted to Stuart Weitzman's top VIP’s and to be used to share what Pride truly means to them.

About The Project

Coffee ’n Clothes helped Stuart Weitzman launch the new limited-edition Pride sneakers with custom kits for VIP’s. 100% of net profits were donated to the It Gets Better Project, a nonprofit dedicated to uplifting, connecting, and empowering LGBTQ+ youth around the globe.

The custom kits featured bright and joyful design elements, including multicolor heart motifs, a rainbow-hued "Stuart Weitzman" written in Stuart Weitzman Global Head of Design Edmundo Castillo’s own handwriting, a metallic stripe on the back counter, and a heart shape all-over print.

The kits were gifted to over 50+ top VIP’s including  Kamala Harris, Justin and Hailey Beiber, Taylor Swift, Cara Delevingne, and many more.

Client Name

Stuart Weitzman

Services

Creative Direction + Design

Integrated Production

Campaign Seeding Kit

Fulfillment, Kitting + Packing

Warehouse + Distribution