Macy's Launches New Private Label, And Now This
Objective
Generate awareness for Macy’s new private label, And Now This, a collection of essential items like tees, denim, and casual dresses for men and women.
About The Project
Coffee ’n Clothes partnered with Macy’s to celebrate the launch of Macy’s new private label, And Now This.
Customers received a close-up look at this versatile collection with a pop-up food truck featuring summer treats and shoppable items in New York. The activation featured clothing tied to specific QR codes that were available for purchase.
CNC oversaw all tour logistics including staffing, routing, inventory management, recapping/reporting, trailer maintenance, and event logistic/planning.
Client Name
Macy’s
Services
COVID-Safe Event Production
Experiential Marketing
Event Logistics + Operations
Tour Management
F+B Menu Development
Product Design & Production
Creative Direction + Content Production
