Birkenstock Holiday Surprise & Delight

Objective

Create an in-store surprise & delight opportunity for shoppers during the holiday season.

About The Project

To help promote the Birkenstock Holiday collection, we partnered with the brand to bring to life a unique retail cafe concept in their Soho store. 

We set up a pop-up coffee bar for 4 consecutive weekends during the holidays to create a cozy lounge setting where customers can try on shoes and sip on Designer Lattes while they shop. We served 250+ people per day and generated over 800K+ social impressions.

Client Name

Birkenstock

Services Provided

Creative Direction + Design

Retail Activation

Experiential Production

F+B Development

Staffing

Content Creation