Stay Hydrated With Neutrogena’s Hydro Boost Meal Kits 

Objective

Create a unique delivery campaign to promote Neutrogena’s new Hydro Boost.

About The Project

For the 2021 Summer season, CNC teamed up with Neutrogena and Postmates/UberEats to give customers a proper boost of nutrition and hydration. 

We developed the Hydro Boost visual store to allow customers to order a free Kale Super Seed Bowl, which also included a $5 discount on Neutrogena Hydro Boost products.

This recipe was created in partnership with Dotdash and Remi Ishizuka and was developed to keep people looking fresh and feeling their best all summer long.  We delivered over 500 kits across LA and NY and received over 5MM+ impressions.

Client Name

Neutrogena

Challenge

Neutrogena wanted to create awareness around the new Hydro Boost collection.

Insight

Neutrogena’s Hydro Boost instantly quenches dry skin and keeps it looking smooth and hydrated day after day.

We wanted to develop a customized recipe to compliment Hydro Boost and help people look fresh and hydrated all summer long.

Solution

CNC developed a fully customized same-day delivery program through Postmates/UberEats where customers order a complimentary Hydro Boost Kale Super Seed Bowl to help people looking fresh.
This was developed through a virtual storefront with Postmates/UberEats delivery.

500+

Kits Delivered

2 x

Markets (LA + NY)

5MM+

Impressions