Celebrate Barbie’s 50th Anniversary with ColourPop Cosmetics
Objective
Create an event that drives awareness and generates excitement in support of ColourPop’s collaboration with Malibu Barbie.
About The Project
Coffee ’n Clothes helped launch the Malibu Barbie x ColourPop Makeup Collection Set with a custom branded Barbie Jeep tour that traveled throughout LA and helped celebrate Malibu Barbie’s 50th birthday.
The bright pink Jeep traveled to the homes of VIP influencers and their best friends to create the ultimate organic content opportunity. Over 25 influencers enjoyed highly instagrammable custom elements including the Jeep, a branded surfboard, florals, and a goodie bag full of product samples.
The event was preceded by a series of retailer, influencer, and media visits - ensuring the launch was heavily promoted across a number of channels ahead of the public launch.
Client Name
Barbie, ColourPop
Services Provided
COVID-Safe Event Production
Experiential Marketing
Event Logistics + Operations
Local Partnership Management
Product Design & Production
Creative Direction + Content Production
