Sam’s Club Takes Its Members to The North Pole with Live Santa Sessions
About The Project
We partnered with Walmart and Sam’s Club for the 2020 Holiday season to create a Virtual Holiday Experience during a year like none other.
Our team built a microsite that featured an opportunity for Sam’s Club members to book a live virtual visit with Santa. The platform was full of customizable elements, that allowed us to tailor the experience to each kid. After their session with Santa, the kid’s received a photo that was uploaded into their photo.samsclub.com account that could be downloaded or printed.
That’s not it! We built an illustrated world within the platform that included more family fun; coloring book pages, kid-friendly recipes, and an opportunity to write a letter to Santa, with each letter writer receiving a response from Santa himself.
Client Name
Walmart / Sam’s Club
Services Provided
Creative Direction + Design
Microsite Development
UX/UI Design
Virtual Experience
Casting
Event Logistics
70K+
Site Visits
53%
Engagement Rate