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Sam’s Club Takes Its Members to The North Pole with Live Santa Sessions

About The Project

We partnered with Walmart and Sam’s Club for the 2020 Holiday season to create a Virtual Holiday Experience during a year like none other.

Our team built a microsite that featured an opportunity for Sam’s Club members to book a live virtual visit with Santa. The platform was full of customizable elements, that allowed us to tailor the experience to each kid. After their session with Santa, the kid’s received a photo that was uploaded into their photo.samsclub.com account that could be downloaded or printed.

That’s not it! We built an illustrated world within the platform that included more family fun; coloring book pages, kid-friendly recipes, and an opportunity to write a letter to Santa, with each letter writer receiving a response from Santa himself.

Client Name

Walmart / Sam’s Club

 

Services Provided

Creative Direction + Design

Microsite Development

UX/UI Design

Virtual Experience

Casting

Event Logistics

70K+

Site Visits

53%

Engagement Rate

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