West Elm x Heather Taylor Home Summer Collaboration 

Objective

Create influencer kits for the launch of West Elm’s summer lifestyle collaboration with Los Angeles-based designer, Heather Taylor. 

About The Project

Coffee ’n Clothes helped West Elm launch the new collaboration with designer, Heather Taylor, through a series of influencer mailer kits.

Each kit featured a different assortment of curated products from the collection, making it easy for tastemakers to refresh their home for the summer season and become the ultimate summer entertainer. 

The 100+-piece collection has products ranging from pillows to outdoor accessories. Each piece speaks to Taylor’s signature look and the color palette for the collection embodies the vibrancy of summer. Each kit included a variety of products curated for each recipient. 

Over the course of the campaign, over 100+ influencers were gifted.

Client Name

West Elm 

Industry

Home, Kitchen 

Type

At-Home Mailer Kits

Location

United States (mailed out)

Challenge

West Elm wanted to find a way to showcase the latest collaboration with designer, Heather Taylor in a way that will have fans planning for their own summer entertaining.

Insight

Refreshing ones home for the summer could be as simple as the addition of some quintessential colors and patterns. 

Solution

CNC teamed up with West Elm to create curated influencer mailer kits that help serve as a time capsule of the precious time one spends with their family. 

Each kit was curated with summer goods for each talent for the perfect summer entertaining party at home.