TikTok & Postmates Limited-Time Creator Led Menu—TikTok Treats

Objective

Capitalize on relevant TikTok Food Trends and Content Creators to seamlessly bridge together with an innovative “App-to-Appetite” IRL experience.

About The Project

We created the first-ever menu available on-demand in Los Angeles featuring some of the year’s biggest food trends that started on TikTok.

Dubbed, #TikTokTreats, we took these creative and widely popular food trends that reached massive popularity on TikTok in 2020. The four menu items received tremendous engagement on TikTok: #BentoBox has been hashtagged about 262.7 million times, #PancakeCereal about 1.6 billion times, #WhippedCoffee about 2.2 billion times, and #CloudBread about 3 billion times.

Through a virtual delivery concept and same-day fulfillment, we reached over 424.7 Million impressions.

Client Name

TikTok, Postmates

Services Provided

Same Day Delivery Fulfillment

F+B Development

Operations