Crocs Sandal as a Canvas for Expression
Objective
Crocs needed to connect with musicians and brand ambassadors to utilize the Crocs Sandal as their canvas for expression.
About The Project
We partnered with Crocs and Highsnobiety to support the launch of Crocs Sandals. Custom kits were created, made from Crocs rubber, and featured jibbitz charms, allowing for artists to use Crocs as a canvas to express themselves and celebrate their personalities.
Musicians, artists, and influencers from around the world were hand-selected to receive a kit, that included a pair of Crocs, a handwritten note, and jibbitz charms that allow the wearer to put their own personal touch on their new pair of Crocs.
Highsnobiety takes a look at their background, the inspiration behind these worlds, and how it translates into the Crocs they’ve curated https://lnkd.in/gUuVzhW
Client Name
Crocs, Highsnobiety
Services Provided
Gifting Kits
Creative Direction
Design + Production
Product Sourcing
Fulfillment
Warehouse + Distribution
