Never A Buzzkill with Brewed by Bumble’s Coffee Cart
Objective
Drive awareness to Bumble Hive for 2020 New York Fashion Week + drive new downloads.
About The Project
Coffee ’n Clothes executed a mobile cart during New York Fashion Week in Soho for Bumble. Customers were incentivized to download the Bumble app to receive complimentary Bumble lattes and share their experience on social media to receive branded Bumble merchandise.
The mobile carts were shared through influencer involvement and custom social assets produced by Coffee ’n Clothes for maximum exposure and results. Over the course of the campaign, we served over 500 customers and garnered over 2M social media impressions.
Client Name
Bumble
Services Provided
COVID-Safe Event Production
Experiential Design
Local Partnership Management
Experiential Production
Influencer Curation
Product Design & Production
