BMW’s MINI Presents Zesty Your Bestie 

Objective

With strict regulations on group gatherings and evolving requirements on safety and implementation, we worked with BMW’s Mini and Postmates to promote the new Zesty Yellow Convertible from MINI.

About The Project

Coffee ’n Clothes created a same-day delivery program to bring to life the ’Zesty Your Bestie’ concept. Fans were given access to send zesty lemon bars to their friends as a surprise & delight experience, exclusively on Postmates. Paid media partnerships amplified the promotion to drive awareness.

Client Name

BMW, Postmates

Services Provided

Packaging Design + Production

Same Day Delivery + Fulfillment

Ghost Kitchen Development

Storage & Warehousing

Logistics Management

Concept + Tactic Development

200

Same-Day Deliveries

1x

Market (Los Angeles)

5M+

Impressions