BOSS X NFL LAUNCH EVENT
BOSS X NFL LAUNCH EVENT
Client: NFL, Hugo Boss
Type: Experiential, Influencer Event
Industry: Sports, Fashion
Location: New York, NY
Boss, NFL Lifestyle Collection VIP Launch Event
Challenge
Create a Boss x NFL pre-season customization event in Manhattan before the NFL season kicks off.
Insight
The Boss x NFL collaboration pays tribute to the hard work and dedication that NFL athletes bring to the field every season.
Solution
Fashion isn't the only entity kicking off a new season. CNC partnered with the NFL and Boss to create a launch event for New York press and influencers.
Attendees were able to take selfies in a helmet-themed photo booth, relax in a lounge displaying the latest Boss campaign and game footage, munched on football game-inspired hors d'oeuvres while selecting a Boss X NFL T-shirt or sweatshirt to have customized.
Results: 1x Day Event | VIP Press Preview | 200+ Guests |
Results: 1x Day Event | VIP Press Preview | 200+ Guests |
Core Services
Design, Renderings, & Creative Services
Event Logistics + Operations
Fabrication & Build Out
Technology Integration
On Site Staffing
Content Production
On Site Customization
Food & Beverage
Get In Touch
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