Culture

CULT-FAVORITE MONKEY 47 GIN INTRODUCES THE WILD MONKEY

By RYAN GLICK

Monkey 47, a cult-favorite ultra-premium gin from Germany’s Black Forest will launch, The Wild Monkey, a first-of-its-kind cultural destination in New York City. Timed to kickoff gin season, the SoHo space will be a one-stop shop for local consumers, cinephiles, filmmakers, actors, and tastemakers alike from April 26 – 28, and of course, Coffee ‘n Clothes will be there serving Designer Lattes.

Guests will be transported into the world of Monkey 47, through thoughtful decor and eclectic visuals that collectively tell the story of the brand. Consumers will have the opportunity to interact with creative installations, photo-worthy moments and educational touch points such as a curated botanical wall highlighting Monkey 47’s eccentric ingredients indigenous to the Black Forest. Additionally, The Wild Monkey will bring to life elements of the Monkey 47 lifestyle with New York based brand partners including, Coffee ‘n Clothes, Fever-Tree, Sigmund’s Pretzels and BillyKirk, where attendees can enjoy our signature Designer Lattes, refreshing mocktails and hand-made pretzels, while perusing the US made leather and canvas goods on-site shop.

“Monkey 47 has a passionate following around the world which has extended to New York. Our fans here have enjoyed Monkey during their international travels so we wanted to bring the most sought-after gin right into the heart of Manhattan,” says Jennifer Schwartz, Head of Marketing, Monkey 47 Gin. “With the warm weather finally upon us, it’s the perfect time to share this hidden gem with a new fanbase who enjoy fine gin cocktails.”

The Monkey 47 Pop-Up will be located at 43-45 Grand Street and open to the public from 11am – 5pm.

For more information on Monkey 47, please visit Monkey47.com.

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