Annabelle Schneider: Merges The Physical & The Abstract, Effortlessly Creating Magic
“I am a great friend of chaos. It is all we have…”
The earliest half of a Tilda Swanson quote stands as propelling inspiration for the work of Annabelle Schneider, interior designer and strategist. Driven by the “structured chaos” of merging and melting sights, smells, streets, and beats, Annabelle creates spaces of memory, community, and feeling.
Working masterfully on Coffee ‘n Clothes’ Virtual Café, she fostered a space that seamlessly travels the porous borders of digital and reality, humor and stringency, nostalgia and excitement. Annabelle’s works transcend all expectations of the defined “virtual space.” Rather, she creates designs that yield to the essences and juxtapositions of our five senses, never restricted to the smallness of the past, never bound to the tacit limits of her laurels.
Collaborating with a rolodex of commercial brands, her portfolio houses impactful, culturally-relevant, and meaningful work. From transient pop-ups and projects to more permanent works, the likes of Kith, Annabelle says the backbone to all of her work is bringing life to a space, creating authentic and palpable art.
Defying the timidity of the surface-level, Annabelle’s instillations endow visitors a temporary escape from reality, a simulated longevity of time and space, embellishing to the multi-dimensional – a 3D crossroads of touch, smell and sight.
“I mean, this whole concept of being able to manage life…. Life is risk, life is chance, life is being open to chance.”
Uniting the parallels of art and architecture, Annabelle is able to manipulate chance to embody its greatest potential. Similarly done with chaos, unpredictable at its core, she enables a tactile depth to unveil within her work. Powerfully, a fusion of varied aesthetics intersect with her eagerness to spark personal and real experiences – as chaos silently commands at the forefront. Hence, our site came to be:
Using the turmoil and discord of the unknown, and the sheer inevitableness of change, Annabelle cracks the soul of every project. With an eye toward bringing humanity and a tangible edge to her work, she projects goals of mistakes, lessons, and “making our daily lives a bit more joyful.”
With that, she has comes to personify her inspiration: “The best things in my life, and probably in anybody’s life, come out of being open to being blown off course.” – Tilda Swanson