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Vogue’s Forces of Fashion VIP Lounge

Objective

Create the VIP celebrity lounge for Vogue’s Forces of Fashion Fall activation.


About The Project

For Vogue’s 2nd annual Forces of Fashion‍ event,‍ we produced a pop-up coffee bar for celebrities, sponsors, and all attendees on behalf of American Dream.

With speakers including Anna Wintour, Kendall Jenner, and Gigi Hadid, the VIP lounge was an oasis from the craziness throughout the day. With custom Designer Lattes reflecting the various speakers, the lattes were an instant hit on social media and for all to stay stylishly caffeinated throughout the day.

Client Name

Vogue, American Dream

 

Services Provided

Creative Direction + Design

Integrated Production

F+B Operations

Experiential Production

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