Fall In Love With Wild & The MoonBrianna Ciccotelli
Wild & The Moon is based on one simple fact—food should be good for you and good for the planet. With seven locations in Paris and two in Dubai, Wild & The Moon has slowly started to take over with their fresh and hearty concept and they pride themselves in their efforts to do good for the earth while providing excellence to their customers. We had the opportunity to catch up with founder Emma Sawko and chat about all things Wild & The Moon. Here’s everything we learned!
How and when did Wild & The Moon get started? Tell us the story of Wild & The Moon!
With the opening of Comptoir 102 in 2012, the first organic restaurant in the Dubai area, I noticed the strong demand and love for slow food. Dubai had gotten hooked to healthy eating, a risky bet in a city where junk food is everywhere. Wild & The Moon was born 3 years later, in September 2015 in Dubai and February 2016 in Paris. This time, going a step further with a 100% organic, vegan & gluten-free menu, promoting the healthiest lifestyle to its urban souls.
How would you describe Wild & The Moon to the average customer?
A place where you can eat good food that does good—good for you, good for the planet, and above all delicious! All of this in a green urban jungle, where the hustle and bustle of the city stops.
Organic food and drink is a popular “trend” right now. How is Wild & The Moon different from the rest of the competition?
Wild & the Moon goes far more than just a healthy restaurant and embodies a holistic lifestyle: recycling, limiting waste, giving priority to local products, eating while respecting the planet and the seasons. We use 100% biodegradable and compostable packaging, from the bottle to the glue of the labels! People are already familiar with this healthy trend of juice bars and organic, seasonal, even gluten-free food. Our difference: bringing together all of the evolutions of this healthy trend.
What are the benefits of eating and drinking organic/plant-based?
A tomato grown in the sun and picked at maturity necessarily provides more nutrients than another having traveled hours by plane. From the moment we consume living products, it is logical to immediately feel the vitality. We try to preserve enzymes and minerals to the maximum of what nature can offer, to transform our products as little as possible. Cuisine techniques like dehydration keep vitamins intact and cold pressing preserves enzymes. And, we use a lot of “super foods” to boost the immune system: spirulina, this small green alga rich in minerals and proteins, turmeric allied with black pepper with anti-inflammatory properties, maca roots to rebalance hormones, the matcha, an antioxidant, or activated charcoal, an effective grandmother’s remedy against digestive disorders.
What makes Wild & The Moon unique? How does Wild & The Moon differentiate from other healthy, organic, and plant-based foods/drinks?
Innovation is really at the heart of our concept. We reconcile everyone under one roof & at every level. We’re foodies before anything and make absolutely no compromise on taste. Mother Earth is found at every level of our concept. A restaurant uses a ton of things and to limit our carbon footprint, we have implemented an environmentally friendly policy in all our operations and opt for organic, local, biodegradable and recycled products. From the wood of our tables to the glue of the labels of our bioplastic bottles! And last but not least, W&M is the crossing of two cultures between the laid-back and relaxed Brooklyn Loft style and high-end refinery “à la française” or when healthy and organic become cool! Most chilled place ever.
What juice flavors do you sell? What is your best-selling flavor?
We have no “typical” flavour so I can’t tell you “oh we have this orange flavour!” We work with pretty funky recipes mixing fruits, veggies, and superfoods together. For example, one of our best-sellers is the “Better Than Botox” with cucumber, apple, aloe vera, mint, beetroot, and pomegranate—extremely beneficial for the skin. “The Tiger” [is another best-seller] with sweet potato, turmeric, orange, apple, cardamom, and black pepper—delish with a nice kick to it!
What products do you sell other than juices?
We offer a delicious selection of nutmilks, smoothies, hot drinks, frozen bowls, salads, gluten-free focaccias, hot dishes, soups, desserts and healthy snacks. It seems like there are a lot of juice bars popping up everywhere; we differentiate ourselves by offering a comprehensive and complete selection of products to the healthy crowd.
Where can customers buy your products?
In all of our locations! (Addresses below!) We also currently have a pop-up cafe in collaboration with Off-White at Le Bon Marché Rive Gauche, a Parisian department store.
How many locations does Wild & The Moon have?
We currently have 7 in Paris, 2 in Dubai, have 3 stores & 2 corners that will be opening by June in Paris and 2 in Dubai!
Wild & The Moon Flagship
55 rue Charlot, 75003 Paris
Wild & The Moon Corner
25 rue des Gravilliers, 75003 Paris
Wild & The Moon Opéra
4 rue du Helder, 75009 Paris
Wild & The Moon X Lafayette Anticipations
9 rue du Plâtre, 75003 Paris
Wild & The Moon X Le Tigre Yoga Club Neuilly
191 Avenue Charles de Gaulle, 92200 Neuilly-sur-Seine
Wild & The Moon X Le Tigre Yoga Club Chaillot
19 Rue de Chaillot, 75116 Paris
Wild & The Moon X Le Tigre Yoga Club Rive Gauche
101 rue du Cherche-midi, 75007 Paris
Does Wild & The Moon have plans to expand? Anything exciting in the works?
Our next destination will be NYC for sure!
When do you plan to officially have a location in the U.S.?
No official date yet but soon hopefully!
For our coffee lovers, what is your go-to coffee order?
We use a 100% organic and 100% arabica Brazilian specialty coffee. The coffee is grown on our own piece of land where the land is fully respected. The cherry pulp of the coffee is used to restore the nutrients of the soil. It is then exposed in fallow to allow its renewal and an environmentally friendly approach. Our coffee latte is very popular because we make it with our homemade almond milk & coconut milk so it is extra soothing and tasty. For the coffee aficionados, one popular coffee drink is the bullet proof coffee! We are also one of the only ones to make it in Paris!
And there you have it—the inside scoop on this wild movement. If you find yourself in Paris or Dubai, be sure to stop by Wild & The Moon. Until then, you can shop their selection of foods, drinks, and merchandise online!